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Managerial guidelines for trade show effectiveness |
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| Authors: | Joseph A. Bellizzi Delilah J. Lipps |
| Affiliation: | Colorado State University, Fort Collins, CO 80523 USA |
| Abstract: | This article examines some managerial aspects of successful trade show promotions. In particular, trade show objectives, advantages, preshow and postshow campaigns, and exhibit evaluation are stressed. |
| Keywords: | Address correspondence to: Professor Joseph A. Bellizzi Department of Marketing Colorado State University Fort Collins CO 80523 USA. |
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