| 构筑现代管理平台 提升核心竞争能力 |
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| 引用本文： | 麦俊文.构筑现代管理平台 提升核心竞争能力[J].企业技术开发,2006,25(1):35-36,62. |
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| 作者姓名： | 麦俊文 |
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| 作者单位： | 湖南长铁装卸有限公司株洲车站分公司,湖南株洲412000 |
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| 摘 要： | 铁路货物运输面对市场份额不断下滑的严竣形势,如何摆脱经营困境,扭转被动局面,文章指出,应着重在“管理”二字上下功夫,加强战略管理,重视信息管理,强化优势管理,完善系统管理,通过构筑现代的、科学的管理平台,不断深化货运市场营销,提升核心竞争能力。
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| 关 键 词： | 铁路 管理 货运营销 竞争力 |
| 文章编号： | 1006-8937（2006）01-0035-02 |
| 收稿时间： | 2005-10-14 |
| 修稿时间： | 2005年10月14 |
Constructing the modern managing platform, advancing the core competitive ability |
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| MAI Jun-wen.Constructing the modern managing platform, advancing the core competitive ability[J].Technological Development of Enterprise,2006,25(1):35-36,62. |
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| Authors: | MAI Jun-wen |
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| Abstract: | The railroad goods transportation faces stern situation which the market share unceasingly glides down. How gets out of the difficult management position, and reverses the passive situation The author thinks that we should emphatically strive in the management, and strengthen the strategic management, value information management, and strengthen superiority management, prominent weakness management, and perfect system management. Through constructing modern and scientific management platform, increasingly deepen the freight transportation marketing, promote core competition ability. |
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| Keywords: | railroad management freight marketing competitive ability |
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