| 飞利浦“千日维新” |
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| 引用本文： | 赵奕,陈春林.飞利浦“千日维新”[J].中国企业家,2012(Z1):100-102,12. |
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| 作者姓名： | 赵奕 陈春林 |
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| 摘 要： | 一家百年巨头在中国市场的"浩大实验":孔祥辉如何让飞利浦大中华区与全球战略"求同存异"?2012年2月,飞利浦全球700余高管将云集美国奥兰多市。届时,飞利浦大中华区CEO孔祥辉将代表中国市场,做题为《China Model》(中国模式)的演讲。
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| 关 键 词： | 飞利浦 大中华区 事业部 区域市场 中国市场 整体形象 摩托罗拉 照明 整合 中国企业家 |
What’s Different about China? |
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| Abstract: | During February of 2012 over 700 high placed executives at Philips will make their way to Orlando in the United States.During that time CEO of Philips Greater China Patrick Kung will represent the Chinese market by giving a presentation titled the "China Model". "How does the Chinese marker operate?What is its essence? How is it transforming? What is it that makes China stand apart from other countries?"These are the questions that Patrick Kung has asked himself over and over.And it is these very same questions that he seems now to finally have some answers to. In 2011 Patrick Kung was able to add another title to his business card--Member of the Executive Committee.A feat that no Chinese has been able to do before. |
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