企业社会责任的构建

企业社会责任,理论界存在着争议,解析不同学术观点,有利于正确认识我国企业社会责任的变化。企业承担的社会责任在计划经济时期与改革开放以来是不同的,计划经济时期企业承担的社会责任只是低水平的维持, 市场经济时期大量的下岗失业问题、上市公司的违规案,表明企业利益相关者的权益仍没有得到足够的保障。企业社会责任的承担,有利于建树良好的企业形象,增强企业的竞争力。企业社会责任的构建既要考虑投资者的利益,也要兼顾员工、消费者、社区、政府的利益,只有这样才能提高企业的长远利益。

Research on Constructing Corporate Social Responsibilities

To analyse different views of Corporate social responsibilities are conducive to rightly understand its change after reform and openning-up,and realize its difference from the one in the planned economic period which is in low standard and has many problems,such as unemployment and many violative cases of listed company.All of these show that the right and profit of the company's relatives still can not be ensured.Corporations should take investors benefits in consideration as well as staff,comsumer,community,and the government.Only in this way,they can build good image,improve its competion and then get long-time profits.