| 关联规则挖掘技术与第三方物流企业营销决策研究 |
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| 引用本文： | 黄远新,田红英. 关联规则挖掘技术与第三方物流企业营销决策研究[J]. 中国流通经济, 2010, 24(3) |
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| 作者姓名： | 黄远新 田红英 |
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| 作者单位： | 1. 上海海事大学,上海市,200135
2. 成都职业技术学院,四川成都,610041 |
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| 基金项目： | 国家高技术研究发展计划(863计划)项目"装备制造业虚拟库存管理及协同物流配送技术研究"，上海市经委引进技术的吸收与创新年度计划项目"综合型物流企业信息系统中现代数据处理技术的应用示范工程"( |
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| 摘 要： | 本文在介绍关联规则挖掘技术的基础上,结合实例对关联规则的应用进行了详细论述,实证研究表明,在物流企业信息管理中应用关联规则挖掘技术进行分析,不仅在技术上是可行的,而且有助于第三方物流企业根据挖掘发现的内在关联规律及时进行营销分析并作出科学决策.
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| 关 键 词： | 物流信息 关联规则 第三方物流企业 营销决策 |
The Association Rule Mining Technology and It'S Application in Marketing Decision-making of the Third-party Logistics Enterprises |
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| HUANG Yuan-xin,TIAN Hong-ying. The Association Rule Mining Technology and It'S Application in Marketing Decision-making of the Third-party Logistics Enterprises[J]. China Business and Market, 2010, 24(3) |
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| Authors: | HUANG Yuan-xin TIAN Hong-ying |
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| Affiliation: | HUANG Yuan-xin1 , TIAN Hong-ying2(1.Shanghai Maritime University,Shanghai200315,China,2.Chengdu Vocation & Technical College,Sichuan Chengdu 610041,China) |
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| Abstract: | Based on the introduction of data mining technology and Apriori algorithm,the paper provides a detailed review of the application of Association Rule according to the empirical analysis.Through demonstrations,it is proved that putting Association Rule Mining technology into the 3PL(short for Third-party Logistics Enterprise) information management is not only feasible in terms of technology,but also helpful for these enterprises to conduct a marketing analysis and make a scientific decision in time accordin... |
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| Keywords: | logistics information association rule the third-party logistics enterprises marketing decision-making |
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