Blazing the new digital trail |
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| Authors: | Larry Rosenberger John Nash Ann Graham |
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| Institution: | () was named Fair Isaac's first Research Fellow in 2007, following more than 33 years of service to the company, including a period as President and CEO.;() is Fair Isaac's Vice-President of Corporate Strategy. This article is adapted from their book, The Deciding Factor: The Power of Analytics to Make Every Decision a Winner;(Jossey-Bass, 2009), written with business journalist Ann Graham. |
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| Abstract: | More companies than ever before are keeping track of what their customers are asking for and buying. How do the best companies take data from millions of transactions and convert it to a successful business strategy? Larry Rosenberger, John Nash and Ann Graham have been exploring the new frontier of data, analytics, decisions and actions. |
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