| 顾客满意向顾客忠诚转换因素探讨 |
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| 引用本文： | 林青. 顾客满意向顾客忠诚转换因素探讨[J]. 商业研究, 2006, 0(5): 65-68 |
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| 作者姓名： | 林青 |
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| 作者单位： | 福州大学,管理学院,福建,福州,350002 |
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| 摘 要： | 随着市场竞争的加剧和顾客争夺成本的提高,顾客满意和顾客忠诚已经引起理论界和实践界的广泛关注,然而,目前学术界对顾客满意向顾客忠诚转换因素的研究却较少。现基于相关的文献综述,对影响顾客满意向顾客忠诚转换的因素进行分析和概括,以期对我国企业的发展提供一些参考。
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| 关 键 词： | 顾客满意 顾客忠诚 转换因素 |
| 文章编号： | 1001-148X(2006)05-0065-03 |
| 收稿时间： | 2005-01-09 |
| 修稿时间： | 2005-01-09 |
The Factors Affecting Customer Satisfaction Transformed to Customer Loyalty |
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| LIN Qing. The Factors Affecting Customer Satisfaction Transformed to Customer Loyalty[J]. Commercial Research, 2006, 0(5): 65-68 |
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| Authors: | LIN Qing |
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| Affiliation: | School of Management, Fuzhou University, Fuzhou, Fujian 350002, China |
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| Abstract: | With the aggravation of market competition and the increased cost of contesting for customer,customer satisfaction and customer loyalty have already caused the extensive concerns of both scholars and practitioners.However,there remains seldom touched the factors affecting customer satisfaction transformed to customer loyalty.This paper analyses those factors by surveying the relevant data in order to offer some references to Chinese enterprises. |
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| Keywords: | customer satisfaction customer loyalty transforming factors |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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