The effect of early international commitment on international positional advantages in Spanish and Belgian international new ventures |
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Authors: | Andreu Blesa Diego Monferrer Ysabel Nauwelaerts Maria Ripollés |
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Institution: | (1) Department of Business Administration and Marketing, Universitat Jaume I, Vicente Sos Baynat, s/n. 12071 Castellón de la Plana, Spain;(2) Lessius Department of Business Studies/Commercial Sciences and Catholic University Leuven, Korte Nieuwstraat 33, 2018 Antwerp, Belgium |
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Abstract: | Past research into internationalisation processes assumes that prior experience influences both a firm’s capability to absorb
foreign market knowledge and its international competitiveness. However, recent international entrepreneurship research seems
to suggest that an early international commitment can also contribute to develop competitive advantages. Further study of
this relationship will provide a better understanding of the competitive behaviour of international new ventures. This paper
focuses on how international new ventures acquire market knowledge from foreign markets and develop sustainable positional
advantages there. The hypotheses derived from our model were tested using extended data gathered from samples of Spanish and
Belgian new ventures. To support the validity of the scale content used, all the items were taken from a review of related
literature. We attempted to ensure that they meet the conceptual definition and reflect all the relevant dimensions. We used
confirmatory analysis to evaluate convergent validity. A structural equation model was used to test the research hypotheses.
The results of the data analysis allow us to confirm that an early international commitment influences the positional advantages
of international new ventures, since it facilitates the development of market orientation. |
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Keywords: | Entrepreneurship Market orientation Internationalisation Positional advantage |
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