| 基于SWOT分析的山东省旅游发展战略构想 |
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| 引用本文： | 陆相林.基于SWOT分析的山东省旅游发展战略构想[J].国土资源科技管理,2006,23(5):96-100. |
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| 作者姓名： | 陆相林 |
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| 作者单位： | 枣庄学院,旅游与资源环境系,山东,枣庄,277160 |
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| 基金项目： | 枣庄学院校科研和教改项目 |
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| 摘 要： | 利用SWOT分析模型综合分析了山东省旅游发展的优劣势和面临的机会与威胁.依据分析,提出了山东省旅游发展的战略构想,主要包括战略目标、战略重点、战略方针及战略措施.把山东省区划为以青岛、烟台、济南和济宁为核心城市的四个旅游经济带,构建了山东省旅游发展的SWOT分析矩阵,并提出其具体应用思路.
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| 关 键 词： | SWOT分析 旅游发展战略 山东省 |
| 文章编号： | 1009-4210（2006）05-96-05 |
| 收稿时间： | 2006-01-03 |
| 修稿时间： | 2006-01-032006-03-21 |
On Tourism Industry Development Strategy of Shandong Province Based on SWOT |
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| LU Xiang-lin.On Tourism Industry Development Strategy of Shandong Province Based on SWOT[J].Scientific and Technological Management of Land and Resources,2006,23(5):96-100. |
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| Authors: | LU Xiang-lin |
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| Institution: | Tourism and Resource Environment Department, Zaozhuang College, Zaozhuang City, 277160, China |
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| Abstract: | Using synthesized method of SWOT, this paper makes a comprehensive analysis of the advantages and disadvantages, opportunities and challenges confronting the tourism industry development of Shandong Province, and advances a strategic conception for the development of tourism industry of the province, including the objective, emphases, policies and measures. 17 cities of Shandong Province are classified into 4 tourism economy zones with Qingdao, Yantai, Jinan and Jining as the core cities, constructing SWOT analysis matrix of the tourism development of Shandong province is constructed. |
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| Keywords: | SWOT analysis tourism industry development strategy Shandong Provin |
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