| 在线旅游企业商业模式综合评价研究 |
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| 引用本文： | 薛聪,吴满琳. 在线旅游企业商业模式综合评价研究[J]. 企业活力, 2011, 0(6): 15-18 |
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| 作者姓名： | 薛聪 吴满琳 |
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| 作者单位： | 上海理工大学管理学院,上海,200093 |
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| 摘 要： | 一个好的商业模式可以帮助企业在竞争中脱颖而出,根据在线旅游行业特点,建立商业模式评价模型,可以帮助在线旅游企业评价商业模式的可行性和赢利水平,以及在创新过程中可能遇到的某些风险和竞争压力,以进一步设计改进其商业模式。
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| 关 键 词： | 商业模式 在线旅游企业 模糊综合评价 |
Research on Fussy Comprehensive Evaluation of On-line Travel Business Model |
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| Xue Cong,Wu Man-lin. Research on Fussy Comprehensive Evaluation of On-line Travel Business Model[J]. Enterprise Vitality, 2011, 0(6): 15-18 |
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| Authors: | Xue Cong Wu Man-lin |
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| Affiliation: | 1,2.Business School,Shanghai University of Science and Technology,Shanghai 200093,China) |
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| Abstract: | A perfect business model could help the enterprise top others in the competition.On the basis of characteristics of the industry,building the evaluation of business model could give analysis of the feasibility and profitability as well as the risk and competitive pressure to improve its business model. |
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| Keywords: | business model on-line travel fussy comprehensive evaluation |
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