江苏数字出版业发展模式及策略选择

近年来,江苏通过形成各具特色的数字出版业发展模式,促进了数字出版业的快速发展,但与北京、上海、广东相比,还存在传统新闻出版企业转型的内生性和内动力不足、产业园区聚集效应不明显、龙头型企业偏少等问题。应该从加大传统报刊出版业的转型和升级力度、以数字产业园为载体,搭建完整产业链条、实施重大项目工程,打造知名品牌和旗舰型企业等方面入手,推进江苏数字出版业蓬勃发展。

Development Mode and Strategy Selection of Digital Publishing Industry in Jiangsu Province

In recent years, the digital publishing industry in Jiangsu Province has been improved dramatically with distinctive de- velopment modes. Compared with the counterpart in Beijing, Shanghai and Guangdong, however, it has several problems, such as the de- ficiency of interior impetus resulted from the transformation of traditional publishing industry, less remarkable combined effect in the Ven- ture Park, and the disproportionate share of leading enterprises, etc. Therefore, it＇s important to strength the tmnsfonmtion and upgra- ding of the traditional newspaper publishing industry, establish the complete industrial chain and carry out the key project based on the digital venture park, thus promoting the great-leap-forward development of digital publishing industry in Jiangsu Province.