| Abstract: | In this article, news value theory is reformulated in a way that allows for predicting the length of news stories by the news value of news factors, and by the news factors of single stories. From a part of a sample, the news value of news factors is determined, and the expected length of stories is calculated for another part of the sample. Calculated length is then compared with measured length. There is a correlation of r =.54 between theoretical and empirical values. Theoretical and methodological conclusions are drawn from the results of the various analytic steps. |
