山东省文旅融合高质量发展对乡村振兴的影响研究

利用2001—2021年山东省16地市的面板数据，通过构建空间面板计量模型，对文旅融合发展质量影响山东省乡村振兴的效应进行实证分析。结果表明，文旅融合发展质量对山东省乡村振兴水平具有显著的正向影响，其中文旅融合发展质量对产业兴旺的正向影响最明显，对生态宜居的影响相对较小；2012—2021年的文旅融合高质量发展对乡村振兴的推动作用明显强于2001—2011年；沿海城市文旅融合高质量发展的提升作用显著强于内陆城市，最后根据研究结论提出针对性建议。

Research on Impact of High-quality Development of Integration of Culture and Tourism on Rural Revitalization in Shandong Province

Using the panel data of 16 cities in Shandong Province from 2001 to 2021, a spatial panel model was constructed to empirically analyze how the quality of integration of culture and tourism development affected the level of rural revitalization in Shandong Province. The results show that the quality of integration of culture and tourism development has a significant positive impact on the development level of rural revitalization in Shandong Province; the quality of integration of culture and tourism development in Shandong Province has the most significant positive impact on thriving businesses, while the impact on pleasant living environment is relatively small.The high-quality integration of cultural and tourism of coastal cities in Shandong Province has a significantly stronger impact on promoting rural revitalization than that of inland cities, and the promotion effect of high-quality development of cultural and tourism integration in Shandong Province from 2012 to 2021 is significantly stronger than that of 2001 to 2011. Finally, targeted recommendations are proposed based on the research findings.