| 旅游团队的结构维度分析 |
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| 引用本文： | 潘莉.旅游团队的结构维度分析[J].桂林旅游高等专科学校学报,2014(5):71-76. |
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| 作者姓名： | 潘莉 |
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| 作者单位： | 西南财经大学工商管理学院,四川成都610074 |
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| 摘 要： | 旅游产品的质量评价不仅强调结果,还看重过程。导游服务在组团旅游者的产品消费中尤其重要。采用探索性嵌入式单案例研究,以丽江地接社导游为分析单元,研究发现:地陪在带团中通过行使专家权扮演非正式领导的角色;为短时间内实现最满意决策,地陪在带团时主要依靠隐性知识对旅游团进行定位;针对不同的旅游团,地陪会权变选择不同带团风格以获得较好带团效果,为旅游者提供定制化满意服务。
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| 关 键 词： | 隐性知识 专家权 权变领导 地陪 |
An Analysis of Structural Dimensions of the Tour Group |
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| Pan Li.An Analysis of Structural Dimensions of the Tour Group[J].Journal of Guilin Institute of Tourism,2014(5):71-76. |
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| Authors: | Pan Li |
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| Institution: | Pan Li ( School of Business Administration , Southwestern University of Finance and Economics, Chengdu 610074, China) |
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| Abstract: | The quality of tourism product is evaluated not only by the result but by the consuming process.Aiming to explore the structural dimensions,exploratory single case with embedded units study strategy is applied,with guiding experience of local guide from Lijiang travel agencies being the unit of analysis.Findings are as follows：local guides play the role of unofficial leaders by virtue of referent power;tacit knowledge is the main source to position different tour group for the purpose of achieving the most satisfying decisions;local guides utilize different guiding styles contingently to offer tourists personalized good service. |
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| Keywords: | tacit knowledge referent power contingency leadership local guide |
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