| 酒水市场的销售管理与控制 |
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| 引用本文： | 戴精华.酒水市场的销售管理与控制[J].价值工程,2012,31(34):146-147. |
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| 作者姓名： | 戴精华 |
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| 作者单位： | 贵州茅台酒销售有限公司,仁怀,564501 |
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| 摘 要： | 目前我国的酒水行业竞争相当激烈,大多数酒水行业的经营主要依靠特殊关系来维持,否则很多酒水行业的经营是难以维持。本文主要对我国酒水行业的发展现状、酒水的销售模式与控制以及酒水行业的营销策略进行论述,对酒水销售作进一步探讨。
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| 关 键 词： | 酒水 发展 销售 控制 营销策略 |
Sales Management and Control of Drinks Market |
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| DAI Jing-hua.Sales Management and Control of Drinks Market[J].Value Engineering,2012,31(34):146-147. |
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| Authors: | DAI Jing-hua |
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| Institution: | DAI Jing-hua(Guizhou Maotai Sales Co.,Ltd.,Renhuai 564501,China) |
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| Abstract: | At present,competition in China's drinks industry is fierce,and the operation of most drinks industry mainly relies on the special relationship to maintain,otherwise it is difficult to maintain.This paper focuses on the development status of China's drinks industry,sales model and control of drinks,as well as the marketing strategy of drinks industry,drinks sales are further discussed. |
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| Keywords: | drinks development sales control marketing strategy |
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