开展网络营销带给中小企业新的机遇 |
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引用本文: | 彭恒军.开展网络营销带给中小企业新的机遇[J].北方经贸,2003(3):32-33. |
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作者姓名: | 彭恒军 |
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作者单位: | 山东大学,后勤集团,山东,济南,250100 |
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摘 要: | 文章介绍了网络营销比传统营销所具有的优势 ,着重论述了中小企业开展网络营销 ,能给企业带来更多的机遇 ,可以将目标市场拓展到传统市场无法企及的市场。
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关 键 词: | 网络营销 互联网 传统营销 互动性 个性化 |
文章编号: | 1005-913X(2003)03-0032-02 |
E-MARKETING PROVIDES NEW OPPORTUNITY FOR MEDIUM/SMALL - SCALE ENTERPRISES |
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Abstract: | The paper introduces the advantages of e-marketing over t raditional sale, and emphasizes the e-marketing of medium/ small-scale enterp rises could provide more opportunities for them. The new strategy of sale will d evelop the purpose market to a point where the traditional market cannot reach. |
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Keywords: | e-marketing internet traditional sale relation indiv iduality |
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