学习导向、双元学习、新产品竞争优势与企业绩效

学习导向对于企业增强新产品竞争优势，提升市场表现有着积极影响。现有关于学习导向的实证研究多将其作为格式塔构念进行探讨，忽视了各构成维度间关系复杂性对企业绩效的影响，不利于深入理解学习导向战略实践过程。因此，将学习导向解构为学习承诺、开放心智及共享愿景3个维度，基于资源观理论框架，采用模糊集定性比较分析法，以211家中国企业为样本，探讨了学习导向绩效机制过程中影响双元学习、新产品竞争优势和企业绩效的多重因果路径。研究结论可为企业合理构建学习导向型组织，实践新产品开发策略提供理论支撑。

Learning Orientation,Ambidextrous Learning,New-product Advantage and Firm Performance:A fuzzy-set Analysis

Learning oriented has a great positive impact both on NPD and firm performance.Most prior research on learning orientation aggregates its features into a gestalt conception to investigate its influence on firm performance,ignoring com-plex relationships among different features.This study deconstructs learning orientation into"commitment to learning","shared vision"and"open-mindedness"and analyzes causal pathways of which those factors impact performance collective-ly.By drawing on the resource-based view,this study has conducted 2 1 1 questionnaire surveys in companies which are loca-ted in Beij ing,Tianj in,Shanghai,Suzhou and Shenzhen,investigates multiple paths of complex causal configurations that can lead to certain ambidextrous learning,new-product advantage,and firm performance by using fuzzy-set qualitative com-parative analysis.Comparing to traditional net effect approaches that assume linear relationships among variables,fsQCA is a research method that provides a holistic view of the examined interrelationships.The research conclusions can provide theoretical support for the rational construction of learning oriented organization and the practice of new product develop-ment strategy.