结合美的热水器谈产品形象的拓展与延续

品牌可使企业在竞争中获取优势,品牌的知名度、美誉度往往通过某一具有市场影响力的产品形象而获得。产品形象可以体现品牌文化,这是产品设计的核心理念,通过设计风格与造型得以实现,就是我们所说的产品形象的拓展与延续;产品形象也可以从情感、功能技术、人机环境等方面深化与提升产品的内涵,传达企业理念,从而实现品牌传承的目的。

Discussion on the Expansion and Continuation of Product Image Combined with Midea Water Heater

The brand allows companies to gain an advantage in the competition,fame and reputation of brand is often obtained from the product image with market influence. Product image can reflect the brand culture,which is the core concept of product design,can be achieved through design style and modelling,what we call the expansion and continuation of product image; product image also can deepen and enhance product content from the emotional,functional technology,human environment,and other aspects to convey corporate philosophy in order to achieve the purpose of the brand heritage.