| 关于我国奢华品消费的理性思考 |
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| 引用本文： | 陶开宇,潘建伟. 关于我国奢华品消费的理性思考[J]. 经济与管理研究, 2011, 0(4) |
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| 作者姓名： | 陶开宇 潘建伟 |
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| 作者单位： | 1. 湖南商学院,长沙市,410205
2. 北京物资学院经济学院,北京,101149 |
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| 基金项目： | 国家社科基金项目，教育部人文社会科学研究规划项目，北京市教委社会科学项目"北京市城乡居民消费行为研究"，湖南省高校创新平台开放基金项目 |
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| 摘 要： | 文章在分析我国奢华品消费现状的基础下,梳理了我国奢华品消费的主要特征表现为:消费群体多样化,消费时间集中,消费产品外显化,消费目标偏物化;基于我国奢华品消费存在的问题,提出了正确引导中国奢华品消费行为的对策建议:进行奢华品消费主题教育,引导奢华品消费理性行为,拓展奢华品消费合理渠道,完善奢华品消费服务配套等.
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| 关 键 词： | 奢华品 奢华品消费 理性消费 消费行为 |
Rational Thinking about Luxury Consumption in China |
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| TAO Kai-yu,PAN Jian-wei. Rational Thinking about Luxury Consumption in China[J]. Research on Economics and Management, 2011, 0(4) |
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| Authors: | TAO Kai-yu PAN Jian-wei |
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| Affiliation: | TAO Kai-yu,PAN Jian-wei (Hunan Business School,Changsha 410205,Beijing Wuzhi University,Beijing 101149) |
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| Abstract: | This paper describes the major features of Chinese luxury consumption on the basis of analysis of the currencies of Chinese luxury consumption.The characteristics of our luxury consumption are the diversification of consumer groups,the cram of consumption time,the arrogant design of the consumption products,the over materialized of consumption object.On the light of above analysis,it provides measures to guide the luxury consumption behavior in China,such as the education of luxury consumption issues,the gu... |
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| Keywords: | Luxuries Luxury Consumption Rational Consumption Consumption Behavior |
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