| 社会市场营销在我国的应用前景 |
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| 引用本文： | 何斌.社会市场营销在我国的应用前景[J].黄石理工学院学报,2004,20(6):63-66. |
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| 作者姓名： | 何斌 |
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| 作者单位： | 南京师范大学商学院,江苏,南京,210097 |
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| 摘 要： | 针对社会市场营销的现状、特点、构成和意义，指出了社会市场营销在我国计划生育、疾病控制、营养和健康促进、环境保护、公共政策等方面有着广阔的应用前景。
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| 关 键 词： | 社会市场营销 疾病控制 计划生育 公共政策 |
| 文章编号： | 1008-8245(2004)06-0063-04 |
| 修稿时间： | 2003年12月10 |
The Application Future of Social Marketing in China |
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| He Bin.The Application Future of Social Marketing in China[J].Journal of Huangshi Institute of Technology,2004,20(6):63-66. |
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| Authors: | He Bin |
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| Abstract: | This paper introduces the current conditions, characteristics, formation and significance of social marketing. It also points out that social marketing has a bright future in such field as family planning, disease controlling, nutrition and health promotion, environment protection and public policies, etc. |
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| Keywords: | social marketing disease controlling family planning public policies |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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