旅游企业竞争力评价分析

随着旅游业的快速发展，提高竞争力成为旅游企业获得生存和发展的必要手段。本文根据旅游行业的行业特性，分析了旅游企业竞争力的内涵、特征以及构成要素。运用层次分析法（AHP），构建模型，对旅游企业的竞争力进行分析评价。并抽取了部分旅游类上市公司进行实证评价研究，根据评价结果，给出提升旅游企业竞争力的建议。

The Evaluation and Analysis of the Tourism Enterprises' s Competitiveness

With the rapid development of the tourism industry, improving the competitiveness is the essential ways for tourism enterprises to gain existence and development. According to the industry characteristics of the tourism industry,this paper analyze the connotation of tourism enterprises competitiveness,characteristics and the elements. It use analytical hierarchy process （AHP）, construct a model to evaluate and analyze the competitiveness of the tourism enterprises. And this paper took away some of the travel category of listed companies to carry out empirical evaluation studies, according to the results of the evaluation, give some suggestions to enhance the competitiveness of the tourism enterprises.