会计师事务所发展战略及其选择

会计师事务所是个知识密集型的行业,本文从分析会计师事务所的行业特征入手,指出会计师事务所主要有专业化、多元化和规模化三种发展战略,并论述了选择发展战略的原则。

Accounting office development strategy and its selection

The business of an accounting firm is among the knowledge -intensive industries. The article starts with an analysis of the characteristics of the industry and points out there exists three kinds of strategy concerning the development of the accounting firm business, which are specialization, diversification and scale. And further, the author states the principles of selecting a development strategy.