物流联盟企业间的信任博弈分析

物流联盟是为了达到比单独从事物流活动所能取得的更好的效果而在企业间形成的相互信任、共担风险、共享收益的物流伙伴关系,在物流联盟中建立信任关系十分重要。本文认为,物流联盟企业出于企业利益、企业生存发展等方面的考虑,企业之间存在信任关系博弈,通过重复博弈建立起来的信誉是企业联盟发展的价值资源;物流联盟成员企业只有建立在相互信任的基础上,才能在资源共享、优势互补、共担风险的合作方式下,把握市场脉搏,实现联盟企业共同的目标。

On Mutual Trust Between Enterprises in Logistic Alliances:a Study Based on the Game Theory

In order to improve logistic efficiency,enterprises may fotm partnerships that share risks and gains, thus the logistic alliances come into being.In logistic alliances, mutual trust is important.Good reputation built through repeated games is the resource of the development of the alliances.Only when enterprises of an alliance trust each other,can they share resources and achieve the common goal of the alliance.