郑州市零售业态的优化策略

近几年,郑州市零售业发展迅速,但对业态演变的规律及结构认识不足,导致新兴业态的零售企业竞争优势不明显,应该把业态创新放在战略高度,根据不同地区经济发展水平、消费群体需求层次和消费习惯,适时发展新型零售业态,提高业态应变能力。

Optimization Strategies of Zhengzhou's Retail Formats

Zhengzhou’s retail industry sees a rapid development in recent years.Existing problems in the industry reflects lack of knowledge of laws governing format evolution,which leads to weak competitiveness of newly emerging retailing format.Format innovation should be uplifted to a strategic level and new retailing format should be developed based on various regions’ economic development level,consumption demand and consumption habits.