| 沃尔玛的竞争战略分析 |
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| 引用本文： | 汤向东. 沃尔玛的竞争战略分析[J]. 价格月刊, 2012, 0(3): 29-32 |
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| 作者姓名： | 汤向东 |
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| 作者单位： | 广东女子职业技术学院管理系,广东广州,511450 |
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| 摘 要： | 沃尔玛连续50年超常规发展,每隔10年上一级台阶,稳坐零售业第一把交椅,其低价策略、供应链策略、会员制策略等市场竞争战略和效率非常值得借鉴。沃尔玛市场竞争战略的核心是成本领先。
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| 关 键 词： | 沃尔玛 竞争战略 成本领先 |
Analysis of Wal-Mart's Competitive Strategy |
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| TANG Xiang-dong. Analysis of Wal-Mart's Competitive Strategy[J]. , 2012, 0(3): 29-32 |
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| Authors: | TANG Xiang-dong |
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| Affiliation: | TANG Xiang-dong(Guangdong Women’s Polytechnic College School of Management,Guangzhou Guangdong 511450) |
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| Abstract: | Wal-Mart has made extraordinary development for fifty consecutive years,get up one notch every ten years and has been maintaining No.1 spot in retail industry.The paper introduces Wal-Mart’s competitive strategies,which includes low-cost strategy,supply chain strategy and membership-based strategy etc.Wal-Mart’s core competitive strategy is cost leadership strategy. |
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| Keywords: | Wal-Mart competitive strategy cost leadership |
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