| 体验式旅游及其经营管理策略探讨 |
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| 引用本文： | 贾英.体验式旅游及其经营管理策略探讨[J].经济研究导刊,2012(19):157-158. |
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| 作者姓名： | 贾英 |
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| 作者单位： | 大理学院经济与管理学院,云南大理,671003 |
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| 基金项目： | 大理学院博士科研启动基金 |
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| 摘 要： | 体验经济时代下,体验式旅游已成为现代旅游活动发展的必然趋势,对相关问题的研究具有重要的理论和现实意义。在分析体验式旅游内涵的基础上,对传统旅游方式及体验式旅游进行了对比分析,针对体验式旅游的特点提出了相关的经营管理策略。
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| 关 键 词： | 体验 体验式旅游 经营管理策略 |
Study on Experience-Based Tourism and Its Management Strategies |
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| JIA Ying.Study on Experience-Based Tourism and Its Management Strategies[J].Economic Research Guide,2012(19):157-158. |
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| Authors: | JIA Ying |
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| Institution: | JIA Ying(School of Economics and Management of Dali,Dali 671003,China) |
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| Abstract: | In the age of experience economy,experience-based tourism has become the trend of development of modern tourism.Study on related problems is of theoretical and practical significance.The paper firstly analyzed the concept of experience-based tourism,comparing it with traditional tourism style.On this basis the main characteristics of experience-based tourism were summarized,and at last some management strategies and suggestions for its development were put forward. |
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| Keywords: | experience experience-based tourism management strategies |
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