The hidden risk in user-generated content: An investigation of ski tourers' revealed risk-taking behavior on an online outdoor sports platform |
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| Institution: | 1. Department of Tourism, Recreation and Sport Management, University of Florida, 206C FLG, P.O. Box 118208, Gainesville, FL 32611, USA;2. Department of Tourism, Recreation and Sport Management, University of Florida, 325C FLG, P.O. Box 118208, Gainesville, FL 32611, USA;3. Department of Advertising, University of Florida, 2024 Weimer Hall, P.O. Box 118400, Gainesville, FL 32611, USA;1. Division of Emergency Medicine, University of Utah, Salt Lake City, UT (Drs Ng and McIntosh);2. St. John’s Medical Center, Jackson, WY (Drs Smith and Wheeler);3. Clinical WWAMI Faculty, Division of Emergency Medicine, University of Washington School of Medicine, Seattle, WA (Dr Smith);1. Political Science, Montana State University, United States;2. Snow and Avalanche Laboratory, Montana State University, United States;3. School for Resource and Environmental Management, Simon Fraser University, Canada;4. Avisualanche Consulting, Canada;5. Sawtooth Avalanche Center, United States |
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| Abstract: | This paper investigates risk-taking behavior in the context of an online outdoor sports platform. Analyzing a unique behavioral dataset of 6242 ski tours completed over a time period of eight winter seasons, this paper shows that the accuracy of user-generated content on ski tours is limited and that more than one third of ski tours accessible on the respective online platform was relatively dangerous on the particular days according to a common avalanche risk assessment method. The quantitative analysis furthermore reveals that at avalanche danger level “considerable” more than sixty percent of ski tours were relatively dangerous. Overall, this paper provides novel insights into risks that come with user-generated content in the adventure tourism and adventure recreation domain and derives important implications for online platform users, online platform providers, public institutions, and tourism destinations. |
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| Keywords: | User-generated content Adventure tourism Adventure recreation Risk Online outdoor sports platform Ski touring Risk assessment |
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