The role of authenticity in forming slow tourists' intentions: Developing an extended model of goal-directed behavior |
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| Institution: | 1. Department of Tourism Management at Shanxi University, No. 92, Wucheng Road, Taiyuan 030006, Shanxi Province, PR China;2. Department of International Tourism at Dong-A University, 255, Gudeok-ro, Seo-gu, Busan 602-760, South Korea;1. Universidad de Málaga, Departamento de Economía y Administración de Empresas, Plaza El Ejido, s/n, 29013 Málaga, Spain;2. Universidade do Algarve, Escola Superior de Gestão, Hotelaria e Turismo (ESGHT), Campus da Penha, 8005-139 Faro, Portugal;3. CiTUR, Centro de Investigação, Desenvolvimento e Inovação em Turismo & CEG-IST, Instituto Superior Técnico, Universidade de Lisboa, Portugal;1. School of Urban, Resources and Environment, Jiangsu Second Normal University, 77# Beijing Xilu, Gulou District, Nanjing 210013, Jiangsu, PR China;2. Department of Land Resources and Tourism Sciences, Nanjing University, Nanjing 210023, Jiangsu, PR China;3. Department of Tourism and Hospitality Management, Temple University, Philadelphia, USA;1. College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Republic of Korea;2. Department of International Tourism, College of Business Administration, Dong-A University, Bumin-dong 2-ga, Seo-gu, Busan 602-760, Republic of Korea;1. Washington State University, Carson College of Business, School of Hospitality Business Management, 340F Todd Hall, PO Box 644736, Pullman, WA 99164-4736, USA;2. Washington State University, Carson College of Business, School of Hospitality Business Management, USA;3. Jinan University, College of Management, Department of Tourism Management, China;1. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, 17 Science Museum Road, TST East, Kowloon, Hong Kong;2. City University of Macau, Av. Padre Tomas Pereira, Macau;3. The School of Management at University of Surrey, Guildford, Surrey, GU2 7XH, United Kingdom;1. Strathclyde Business School, University of Strathclyde, Glasgow, UK;2. School of Management and Languages, Heriot-Watt University, Edinburgh, UK |
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| Abstract: | Despite the rapid growth in the slow tourism industry, research on slow tourists' behavior is rare. This study develops an extended model of goal-directed behavior to more comprehensively explain the formation of tourists' intentions to visit a slow tourism destination. Specifically, the extended model incorporates the critical constructs (i.e., perception of authenticity, knowledge, and information search behavior) into the original model of goal-directed behavior (MGB). The results of an on-site survey (N = 387) revealed that the model provides a satisfactory fit with the data and explains greater amounts of variance in behavioral intention. Three authenticity-related variables formed positive and significant causal relationships with the constructs in the extended model of goal-directed behavior. All the constructs in the original MGB were significant predictors of both desire and intention. The theoretical and practical implications of the findings are discussed. |
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| Keywords: | Slow tourism Perception of authenticity Model of goal-directed behavior (MGB) |
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