Agents for diffusion of agricultural innovations for environmental outcomes |
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| Institution: | 1. Landcare Research, Gerald Street, Lincoln 7608, New Zealand;2. AgResearch, Ruakura Research Centre, East Street, Hamilton 3240, New Zealand;1. State Key Laboratory of Rolling and Automation, Northeastern University, Shenyang 110819, China;2. Laboratory for Excellence in Advanced Steel Research, Department of Metallurgical, Materials and Biomedical Engineering, University of Texas at El Paso, TX 79968-0521, USA;1. School of Economics and Business & Centre for Land Tenure Studies, Norwegian University of Life Sciences, P. O. Box 5003, 1432 Ås, Norway;2. International Food Policy Research Institute, Washington, D. C., USA;1. ENKI, o.p.s., Dukelská 145, T?eboň 379 01, Czech Republic;2. Faculty of Environmental Sciences, Czech University of Life Sciences Prague, Kamýcká 129, Praha 6–Suchdol, 165 21, Czech Republic;1. University of Eastern Finland, School of Forest Sciences, PL11, 80101 Joensuu, Finland;2. Natural Resources Institute Finland (Luke), Natural Resources Institute Finland (Luke), Bio-based Business and Industry, Koetilantie 5, FI-00790 Helsinki, Finland;3. Natural Resources Institute Finland (Luke), Bio-based Business and Industry, P.O. Box 68, FI-80101 Joensuu, Finland;1. International Maize and Wheat Improvement Center (CIMMYT), Nairobi, Kenya;2. International Maize and Wheat Improvement Center (CIMMYT), Addis Ababa, Ethiopia |
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| Abstract: | In New Zealand, local governments are tasked with both sustainably managing natural resources and supporting adoption of practices and technologies for environmental outcomes. Unfortunately, farmers in New Zealand lack trust in advice on environmental performance provided by local governments. Hence, local governments may seek to partner with others to disseminate information about environmentally friendly practices and technologies to farmers. Empirical evidence indicates that New Zealand farmers are more likely to adopt new practices after seeing them successfully demonstrated; therefore, local government would do well to partner with those who have tried the practices themselves and those with large farmer networks. In this paper, we use unique survey data to identify the characteristics of such “innovators” and “connectors”. We also identify the characteristics of individuals who trust environmental information provided by local governments. We find that sex, age, education level, financial robustness, farm size, and the number of distinct land uses are correlated with both innovativeness and connectedness. However, among these characteristics, only education and financial robustness predict trust in environmental information provided by local governments. |
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| Keywords: | Early adopters Innovation Networks Trust Demonstration Best practices |
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