The impact of economic,social and environmental factors on trip satisfaction and the likelihood of visitors returning |
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| Affiliation: | 1. James Cook University, P. O. Box 6811, Cairns, Queensland 4870, Australia;2. James Cook University, Townsville, Queensland 4811, Australia;1. University of Eastern Finland, Business School, P.O.Box 111, FI-80101 Joensuu, Finland;2. SHTM, University of Surrey, Guildford, Surrey GU2 7XH, UK;2. CRESEM – CAEPEM, IAE de l''UPVD, 52 Avenue Paul Alduy, 66860, Perpignan, France;3. IDP (EA1384) – FDEG, Université de Valenciennes et du Hainaut Cambrésis, Les Tertiales, Rue des Cent Têtes, 59300, Valenciennes, France;1. School of Veterinary and Life Sciences, Murdoch University, Australia;2. School of Accounting, Curtin Business School, Curtin University of Technology, Australia;1. Rosen College of Hospitality Management, University of Central Florida, 9907 Universal Blvd, Orlando, FL 32819, USA;2. Department of Human Nutrition & Hospitality Management, College of Human Environmental Sciences, The University of Alabama, 421 Russell Hall, Box 870311, 504 University Blvd, Tuscaloosa, AL 35487, USA;1. Department of Tourism Management, National Kinmen (Quemoy) University, Kinmen, 892, Taiwan;2. Department of Distribution Management, National Chin-Yi University of Technology, Taichung, 411, Taiwan;3. Department of Industrial Engineering and Management, National Chin-Yi University of Technology, Taichung, 411, Taiwan |
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| Abstract: | ![]()
Tourism is vital to the economy of many regions; however visitor numbers in some are stagnating. Using a novel approach, this case study of the Great Barrier Reef explores and quantifies risks to visitor numbers, utilising tourist survey data supplemented by objective data from secondary sources. Economic, social and environmental factors affecting trip satisfaction are identified, which itself is found to affect the likelihood of a tourist returning; the impact of changes on trip satisfaction and on repeat visits is then estimated. Linkages between tourism and other industries are clearly demonstrated; increased construction work, decreased water clarity and decreased perceptions of tourist safety are all estimated to significantly reduce likelihood of repeat visits and hence impact tourist revenues, placing the financial viability of the industry at risk. Future development within the region should be evaluated holistically, rather than industries such as tourism, construction, agriculture etc. each being developed in isolation. |
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| Keywords: | Repeat visitors Tourist trip satisfaction Life satisfaction Triple bottom line impacts on tourism |
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