| 我国高等教育营销的新理念：顾客导向 |
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| 引用本文： | 任俊生,宋平平,孙皓.我国高等教育营销的新理念：顾客导向[J].改革与战略,2008,24(6):54-56. |
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| 作者姓名： | 任俊生 宋平平 孙皓 |
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| 作者单位： | 吉林大学商学院,吉林长春,130012 |
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| 摘 要： | 顾客导向理念是市场导向理念的核心，实现顾客导向理念在高等教育营销中的应用是十分必要的。文章探讨了高等教育顾客导向理念的内涵及特征，并分析了实施顾客导向理念的瓶颈，针对高等教育如何实施顾客导向提出了建议。
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| 关 键 词： | 高等教育 营销 顾客导向 |
A New Concept of Higher Education Marketing in China:Customer-Oriented |
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| Ren Junsheng,Song Pingping,Sun Hao.A New Concept of Higher Education Marketing in China:Customer-Oriented[J].Reformation & Strategy,2008,24(6):54-56. |
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| Authors: | Ren Junsheng Song Pingping Sun Hao |
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| Institution: | Ren Junsheng,Song Pingping,Sun Hao (Business School of Jilin University,Changchun,Jilin 130012) |
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| Abstract: | Customer orientation is the core of market orientation philosophy. It is necessary to apply customer orientation in higher education marketing. The content and feature of the higher education customer orientation are discussed, and the shortages in customer orientation implementation are analyze, and then relevant recommendations are put forward. |
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| Keywords: | higher education marketing customer-oriented |
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