对蜂产品企业构建科学营销系统的研究

蜂产品营销从整体上说 ,隶属于保健品营销 ,但又有着自身的特点。因此 ,蜂产品的营销既要关注保健品营销 ,又要设计符合蜂产品行业特征和市场要求的营销系统。然而 ,目前蜂产品企业的营销在整体上还是初级和不完善的阶段 ,蜂产品企业要走出低效益的发展怪圈 ,就必须对营销系统进行再设计和重新整合企业的资源 ,由此促进蜂产企业构建科学系统的营销模式。

The Research on Building Scientific Bee Product Marketing System

Bee product marketing is above all,health-keeping product marketing;thought it has it own features.The marketing system of bee products should be built adaptable to the latter marketing while it should also meet the demands of its own features.However,in view of the current primary and incomplete marketing system of bee products,there is a need to redesign and rebuild it by integrating the necessary resources so as to get out of the plight of low efficiency and effectiveness.