| 西方城市营销思想的演变 |
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| 引用本文： | 王山河,陈烈,蔡克光. 西方城市营销思想的演变[J]. 城市问题, 2008, 0(3): 87-91 |
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| 作者姓名： | 王山河 陈烈 蔡克光 |
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| 作者单位： | 1. 中山大学地理科学与规划学院
2. 广东省城乡规划设计研究院 |
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| 摘 要： | 通过对西方城市营销理论的文献综述,梳理了西方城市营销思想的演变脉络,总结出西方城市营销思想演变的三阶段,即城市促销阶段、城市推销阶段和城市营销阶段,并对今后我国城市营销研究提出了展望.
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| 关 键 词： | 西方 城市营销 演变 |
| 文章编号： | 1002-2031(2008)03-0087-05 |
| 修稿时间： | 2007-07-22 |
The evolution of the theories of western city marketing |
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| WANG Shan-he. The evolution of the theories of western city marketing[J]. Urban Problems, 2008, 0(3): 87-91 |
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| Authors: | WANG Shan-he |
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| Affiliation: | WANG Shan-he and colleagues |
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| Abstract: | This paper reviews literatures on city marketing in west and discusses evolvement venation of city marketing in west.Then it sums up three generations of evolvement of city marketing in west,namely the generation of city promotion,the generation of city selling and the generation of city marketing.Finally,it points out directions for future research in China. |
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| Keywords: | west city marketing evolvement |
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