基于广告效应视角下的地方政府最优招商引资行为分析

招商引资已成为地方政府加快发展的共识。招商引资活动一方面向投资者提供投资地信息 ,另一方面说服投资者到本地投资 ,具有广告行为的效应。本文基于广告效应理论 ,分析了地方政府在追求招商引资收益最大化的情况下 ,招商引资的最优支出行为和招商引资市场在位者之间的策略性行为 ,并探讨招商引资市场中后进入者的最优进入策略。

Behavioral Analysis on Local Government's Optimum Invitation for Outside Investment in Prospective of Advertising Effect

It has become a consensus for the local government to quicken the development by inviting outside investment. The activity not only offers the information of where to invest, but also does persuasion of investment, taking the advertising effect. Based on the theory of advertising effect, this paper analyses the local government's tactful behavior between the optimum expenditure behavior and the interested parties in the market of invitation for outside investment in pursuing the maximum income in the invitation for outside investment. The paper also probes into the optimum getting-into tactics for the latecomers.