| CBA品牌营销策略研究 |
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| 引用本文： | 张彦荣.CBA品牌营销策略研究[J].价值工程,2011,30(33):42-43. |
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| 作者姓名： | 张彦荣 |
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| 作者单位： | 渭南师范学院教育科学学院,渭南,714000 |
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| 摘 要： | 本文对CBA职业篮球联赛营销方式存在问题,以及影响营销的因素进行深入分析,认为CBA篮球职业联赛品牌尚未形成完整体系、篮球市场发展不平衡、配套法律不健全、产权改革滞后等方面的问题,提出了CBA篮球品牌的营销策略应从:"树立品牌意识,强化品牌营销;严格联赛法规制度,主动培养人才;改进场馆设施建设,培养篮球市场;推进产权改革,推动联赛健康发展"等方面进行营销。
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| 关 键 词： | CBA 篮球联赛 品牌 营销 策略 |
Research on CBA Brand Marketing Strategy |
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| Zhang Yanrong.Research on CBA Brand Marketing Strategy[J].Value Engineering,2011,30(33):42-43. |
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| Authors: | Zhang Yanrong |
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| Institution: | Zhang Yanrong (Weinan Normal University College of Education Sciences,Weinan 714000,China) |
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| Abstract: | In this paper,problems in marketing way of CBA Professional Basketball League,as well as the factors affecting the marketing were analyzed deeply.CBA Basketball League brand has not yet formed a complete system,the development of basketball market is uneven,matched law is not perfect,and property rights reform lags behind etc.Based on these issues,marketing strategies of CBA basketball brand were put forward,that are,to establish brand awareness,strengthen brand marketing;to make league rules and regulation... |
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| Keywords: | CBA Basketball League brand marketing strategy |
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