Key drivers of innovation capability in hotels: implications on performance |
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| Institution: | 1. Department of Business Administration, University of Oviedo, Av. Cristo s/n, 33071, Oviedo, Spain;2. Department of Business Administration and Sociology, University of Extremadura, Av. Elvas s/n, 06071, Badajoz, Spain;3. Department of Business Administration, University of Castilla-La Mancha, Cobertizo San Pedro Mártir s/n, 45071, Toledo, Spain;1. School of Business Administration, Southwestern University of Finance and Economics, Chengdu, Sichuan Province, 611130, China;2. School of Hospitality Business Management, Carson College of Business, Washington State University, Pullman, WA, 99163, USA;3. Senior Research Fellow, School of Tourism & Hospitality, University of Johannesburg, South Africa;1. ESSEC Business School, 95021, Cergy Pontoise Cedex, France;2. NYU School of Professional Studies, Jonathan M. Tisch Center of Hospitality, New York, NY, 10003, United States;1. Department of Marketing & Tourism Management, College of Business Administration, Capital University of Economics and Business, Beijing, 100070, China;2. Department of Apparel, Events, and Hospitality Management, College of Human Sciences, Iowa State University, Ames, IA, 50010, USA;3. Howard Feiertag Department of Hospitality & Tourism Management, Pamplin College of Business, Virginia Tech, Blacksburg, VA, 24061, USA;1. Conrad N. Hilton College of Hotel & Restaurant Management, University of Houston, 4450 University Dr. #227, Houston, TX, 77204, United States;2. Department of Hotel Management, Cheju Halla University, 28 Halladae-gil, Heungeop-myeon, Wonju-si, Gangwon-do, South Korea;3. Chaplin School of Hospitality & Tourism Management, Florida International University, Biscayne Bay Campus, 3000 Northeast 151 Street, North Miami, LF, 33181, United States |
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| Abstract: | Innovation capability is critical for the modernization and competitiveness of the hotel industry. This work analyzes the role of hotels' innovative culture, market orientation, and internal marketing as forerunners of innovation capability in hotels, as well as the effect of innovation capability on hotels' performance. The proposed conceptual model is evaluated through structural equation modeling using a sample of 256 Spanish hotels. The results reveal that innovative culture by itself is not a key driver of the hotels' innovation capability. However, internal marketing and market orientation mediate the innovative culture-innovation capability relationship. Innovation capability proves to enhance hotels' market results directly and indirectly through customer equity. Our findings offer hotel managers useful guidance to understand how innovation capability is built within the firm by combining the right organizational culture and practices. Additionally, our study reinforces the financial and non-financial benefits of innovation capability in hotels. |
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| Keywords: | Innovative culture Market orientation Internal marketing Innovation capability Customer equity Performance |
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