基于构建核心竞争力的企业文化管理

企业文化是现代企业的灵魂和精神支柱,企业管理手段正从制度管理转向文化管理,现代企业的管理已经进入文化管理阶段。企业战略管理的一个基本命题是企业如何获取持续竞争优势,企业核心竞争力理论对这一问题给出了较为合理的解答:企业核心竞争力是企业持续竞争优势之源。但究竟什么是企业的核心竞争力,它的评判标准是什么,企业文化和企业的核心竞争力的关系如何,企业如何进行企业文化管理来构建核心竞争,以核心竞争力的三大特征为依据对这些问题做出回答。

On Corporate Culture Management Based on the Construction of Core Competence

Corporate culture is the soul and spiritual mainstay of modern enterprises.Corporate management has transferred from system management to culture management.One of the propositions of corporate strategic management is how to attain continuous competitiveness,to which the answer can be found in the theory of corporate core competence.But what is corporate core competence? What are the criteria? What is the relationship between corporate culture and core competence? And how to construct core competence throug...