Export strategy,export intensity and learning: Integrating the resource perspective and institutional perspective |
| |
| Affiliation: | 1. ESCP Europe, Berlin Campus, Department of International Management and Strategic Management, Heubnerweg 8-10, 14059 Berlin, Germany;2. HHL Leipzig Graduate School of Management, Jahnallee 59, 04109 Leipzig, Germany; Fraunhofer-Center for International Management and Knowledge Economy (IMW), Neumarkt 9-19, 04109 Leipzig, Germany;1. North Carolina A&T State University, Department of Management, Merrick Hall 333, Greensboro, NC 27411, United States;2. Florida International University, Department of Management & International Business, 1120 SW 8th St, Miami, FL, 33199 United States;3. Erasmus University, Rotterdam School of Management, Department of Strategic Management and Entrepreneurship, Mandevill Building T07-15, Burgemeester Oudlaan 50, 3062 PA Rotterdam, The Netherlands;1. Vienna University of Economics and Business, Institute for International Marketing Management, Welthandelsplatz 1, Building D2, Entrance A, 2nd floor, 1020 Vienna, Austria;2. Department of Business and Public Administration, University of Cyprus, University Avenue 1, P.O. Box 20537, CY-1678 Nicosia, Cyprus;3. School of Management and Business, King’s College London, Franklin-Wilkins Building, 150 Stamford Street, London SE1 9NH, UK;1. Ghent University, Faculty of Economics and Business Administration, Sint-Pietersplein 7, 9000 Gent, Belgium;2. National Bank of Belgium & Université Libre de Bruxelles, Boulevard de Berlaimont 14, 1000 Brussels, Belgium;1. WU Vienna, Welthandelsplatz 1, 1020 Vienna, Austria;2. Department of Management and International Business, College of Business, Florida International University, Miami, FL 33199, United States;3. Department of Strategy, Innnovation, and Entrepreneurship KU Leuven Warmoesberg 26 1000 Brussels, Belgium |
| |
| Abstract: | Export intensity (EI) has been widely examined as a performance outcome of exporting firms. To date, studies on the determinants of EI have generated mixed and even contradictory results. To reconcile such inconsistencies, this study dichotomizes export strategy in emerging economies into two distinctive types, expansion-oriented vs. escape-oriented, with the former inspired by exploiting firm-specific competencies as portrayed by the RBV and the latter motivated by avoiding the domestic institutional deficiencies as informed by the institutional perspective. Different from prior findings in the International Business literature, this research finds that a firm’s extremely high EI might not result from their superior competencies. Instead, high EI firms might focus on export mainly for the purpose of escaping from their home country’s deficient institutional environment that places extra burdens in terms of costs of doing business. Such escape-oriented exporters are more sensitive and responsive to changes in the environment while they do not enhance their learning as much as those expansion-oriented exporters. Furthermore, institutional environment has heterogeneous impacts on firms with different ownership types. Our study helps integrate the insights from both the RBV and the institutional perspective, and our dichotomization of export strategy adds precision and sophistication to the understanding of EI and export performance. Our hypotheses are supported by an empirical study based on a sample of exporting firms in China between 1998 and 2007. |
| |
| Keywords: | Export strategy Export intensity Learning Institutional environment Escape-oriented exporters |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
