| 体验营销在饭店经营中的应用 |
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| 引用本文： | 郑向敏,田苗苗.体验营销在饭店经营中的应用[J].桂林旅游高等专科学校学报,2005,16(4):34-37. |
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| 作者姓名： | 郑向敏 田苗苗 |
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| 作者单位： | 华侨大学,旅游学院,福建,泉州,362021 |
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| 摘 要： | 体验经济时代体验营销应运而生，围绕体验营销这一新理念．在分析体验营销特点的基础上．研究了体验营销的主体框架在饭店中的应用。
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| 关 键 词： | 体验营销 饭店应用 |
| 文章编号： | 1008-6080（2005）04-0034-04 |
| 收稿时间： | 2005-04-03 |
| 修稿时间： | 2005-04-03 |
Experiential Marketing and Its Application in Hotels |
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| ZHENG Xiang-min,TIAN Miao-miao.Experiential Marketing and Its Application in Hotels[J].Journal of Guilin Institute of Tourism,2005,16(4):34-37. |
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| Authors: | ZHENG Xiang-min TIAN Miao-miao |
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| Abstract: | Experiential marketing emerges with the tide of the age of experience economy. The paper discusses around this new principle of experiential marketing. At the base of the analysis of characteristics of the experiential marketing,the paper studies the application of the main structure of experiential marketing in hotels. |
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| Keywords: | experiential marketing application in hotels |
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