Interface of marketing and R&D personnel in the product innovation stream

A questionnaire was sent to over 550 different Canadian firms engaged in R&D activity as of the Fall of 1973. One portion of the questionnaire was designed to provide specific information about marketing involvement in the product development stream in Canadian organizations engaged in R&D. Analysis of the resulting data pertaining to: when marketing personnel are and should be brought into the product innovation stream; what level of marketing management is and should be brought into the product innovation stream; and the degree of influence of marketing personnel in product innovation is presented in this paper.