| 新疆企业品牌发展对策研究 |
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| 引用本文： | 刘志林.新疆企业品牌发展对策研究[J].新疆财经,2008(6). |
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| 作者姓名： | 刘志林 |
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| 作者单位： | 新疆财经大学,工商管理学院,乌鲁木齐市,830012 |
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| 基金项目： | 自治区社科基金资助项目(06BJJ010)《新疆企业品牌运营现状、问题和对策研究》的部分成果
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| 摘 要： | 品牌从本质上讲是顾客对企业实力和运营状况的综合评价,也是沟通企业与顾客之间的桥梁。企业是品牌运营的主体,新疆企业在品牌运营方面虽然取得了一定成绩,但总体上还存在知名品牌少、规模小、实力弱等问题。本文就新疆企业品牌存在的问题提出了一些具体的对策建议。
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| 关 键 词： | 新疆企业 品牌运营 对策 |
On Status Quo and Countermeasure of Brand Development of Enterprises in Xinjiang |
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| Liu Zhilin.On Status Quo and Countermeasure of Brand Development of Enterprises in Xinjiang[J].Finance & Economics of Xinjiang,2008(6). |
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| Authors: | Liu Zhilin |
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| Abstract: | The brand is essentially the customer's comprehensive evaluation on the enterprise strength and operation condition,and the bridge of communication between the enterprise and the customer.And what's more,the enterprise is the main body of brand operation.Enterprises in Xinjiang have made achievements in brand operation.However,problems can still be found in numbers of brand,scale as well as strength.The paper advances specific suggestions to solve these problems |
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| Keywords: | Enterprises in Xinjiang Brand Operation Countermeasures |
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