| 价格战的替代策略及其组合分析 |
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| 引用本文： | 杨军,刘兵.价格战的替代策略及其组合分析[J].价值工程,2005,24(4):102-104. |
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| 作者姓名： | 杨军 刘兵 |
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| 作者单位： | 广州市暨南大学管理学院,广州,510632;广州港务集团有限公司,广州,510000 |
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| 摘 要： | 在不完全竞争市场中,一些产品发展到了一定时期,总是避免不了要经受价格战的洗礼。面对行业内一家企业的主动降价,其余的企业似乎除了被动跟随之外别无选择。但笔者认为,企业可以采用其它有效策略,绕开价格战泥潭,化被动为主动,建立非低价竞争优势。
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| 关 键 词： | 价格战 总顾客价值 总顾客成本 顾客让渡价值 |
| 文章编号： | 1006-4311(2005)04-0102-03 |
The Analysis on Substituting Strategies and Its Combination of Price War |
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| Yang Jun,Liu Bing.The Analysis on Substituting Strategies and Its Combination of Price War[J].Value Engineering,2005,24(4):102-104. |
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| Authors: | Yang Jun Liu Bing |
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| Abstract: | In the incompletely compete market, after developed for certain period, there are some products always can not avoid the baptism of price war. Faced with the active price reduce by competitors, some business units have no other choices, but to follow it passively. But the author thinks that there are effective strategies which the business units can adopt to avoid the price war, turning the passiveness into the activeness, establishing the no-low-price competitive advantage. |
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| Keywords: | price war total customer value total customer cost customer releasing value |
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