高等学校毕业生就业市场营销研究

近年来,高等学校毕业生的就业问题引起了社会各界的广泛关注。解决毕业生的就业问题需要政府、高等学校、用人单位、毕业生等多方的努力。我们认为在高等学校毕业生就业中需要遵循市场竞争的规律,需要运用市场营销理论来指导毕业生就业。本文首先简单介绍了高校毕业生就业市场营销的内涵,接着对高校毕业生就业市场营销战略和市场营销策略进行了论述,最后指出高校毕业生就业市场营销中需要做好的一些工作。

Study on the Employment Marketing of Graduate in Colleges and Universities

In recent years, the employment situation for college and university graduates has aroused a wide attention in our country. The author of this paper holds that we should abide by the regularity of market competition, and guide the graduates with the theory of marketing. Firstly, this paper introduces the definition of employment marketing for college and university graduates and the rationale. Then, the author conductsanalysis into the marketing strategy and the marketing policy. Lastly, the author points out the work that must be done in the employment marketing of graduates in colleges and universities.