| 基于交换费机制的多方博弈下的银行卡定价模型 |
| |
| 引用本文： | 严晓珺.基于交换费机制的多方博弈下的银行卡定价模型[J].济南金融,2009(1):18-20. |
| |
| 作者姓名： | 严晓珺 |
| |
| 作者单位： | 华东政法大学研究生教育院; |
| |
| 摘 要： | 为寻求维护和培育我国银行卡体系良性运作的策略,本文运用博弈分析法和定价模型研究了银行卡收费和定价问题,结果表明,银行卡组织应征收交换费来平衡银行卡双边市场两端,而银行卡组织在"社会福利最大化"和"交易量最大化"两种不同理念驱动下,应分别采取对"效用较高的一端减少交换费的收取额"和"收益较高的一端收取较多的交换费"的定价策略。
|
| 关 键 词： | 银行卡 交换费 多方博弈 定价模型 |
The Pricing Model of Bank-cards Based on the Multi-game of Exchange Fee |
| |
| Yan Xiaojun.The Pricing Model of Bank-cards Based on the Multi-game of Exchange Fee[J].Jinan Finance,2009(1):18-20. |
| |
| Authors: | Yan Xiaojun |
| |
| Abstract: | This article focuses on the analysis of the bank-cards' pricing game and the specific pricing strategy. In the pursuit of the maximization of transaction volume or social welfare, this thesis establishes a rational mechanism for the exchange fee and the pricing model of bank-cards basing on the exchange fee mechanism and multi-game. |
| |
| Keywords: | Bank-cards Exchange Fee Multi-game Pricing Model |
| 本文献已被 CNKI 维普 等数据库收录！ |
