| 离岸服务战略重塑跨国公司的竞争优势 |
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| 引用本文： | 孙瑶,那军.离岸服务战略重塑跨国公司的竞争优势[J].商业研究,2006(16):60-62. |
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| 作者姓名： | 孙瑶 那军 |
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| 作者单位： | 四川大学,经济学院,四川,成都,610064 |
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| 摘 要： | 由于信息技术的发展,越来越多的服务产品变成可分割的,从而增加了服务的可贸易性。这种变革促使制造业跨国公司将其服务活动离岸经营或进行国际外包,而服务型跨国公司扩张的可能性也大大增加了。离岸服务战略的实施重塑了各类跨国企业的竞争优势,提高了全球化条件下企业的国际竞争力。
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| 关 键 词： | 竞争优势 可贸易服务 离岸服务战略 |
| 文章编号： | 1001-148X（2006）16-0060-02 |
| 收稿时间： | 2006-11-02 |
| 修稿时间： | 2005年11月2日 |
MNCs' Competitive Advantages by Service Offshoring Strategy |
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| SUN Yao,NA Jun.MNCs'''' Competitive Advantages by Service Offshoring Strategy[J].Commercial Research,2006(16):60-62. |
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| Authors: | SUN Yao NA Jun |
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| Institution: | School of Economics, Sichuan University, Chengdu, Sichuan 610064, China |
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| Abstract: | With the advance of information technology,the segamentation of services has become increasingly related to the tradability of services.This trend spurs manufacturing MNCs offshoreing their service activities or outsourcing internationally and makes the expansion of service MNCs possible.Without doubt,the implementation of offshoring strategy is in favor of various MNCs' competitive advantages and enhances their international competitiveness all over the world. |
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| Keywords: | service tradability service offshoring strategy |
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