基于产业集群类型的区域产业品牌发展研究

区域背景下的产业品牌发展研究是近年来研究的热点问题。但对品牌建设理解简单化,使得许多地区产业品牌建设出现混乱、缓慢的现象。首先,以晋江鞋业为例分析产业集群与区域产业品牌之间的互动关系;其次,以产业集中度为分类标准将四种不同的产业类型,结合区域产业品牌与产业集群的互动关系,提出了建设区域产业品牌的相关政策建议。

To Study on the Developing Regional Industry Brand Based on Industrial Cluster

Developing industry brand based on the regional background is one of the hot issues in recent years. However, building brand without full understanding makes the process become slow and confused. In the paper, the shoes industry in Jinjiang is used as a case to analyze the mutual motivated relation of Industrial cluster and regional industry brand. Then, industrial clusters are classified due to the industry concentration into four types and provided different proposals and policy suggestions.