零售业态均衡与创新的要素分析——基于零售业态价格梯度模型的研究

文章提出了一个业态价格梯度模型,该模型将价格梯度与业态竞争分布相联系,通过引入"消费者偏好"概念,较好地刻画了零售业态中服务、价格、成本三者之间关系,在此基础上验证并发展了"技术边界线"理论,提出业态取得竞争优势的关键因素是技术进步、满足消费者偏好以及管理创新带来的成本下降,我国家电零售业态历史发展变化情况也在一定程度上验证了模型的有效性。模型为今后同类研究提供量化分析工具的同时,也为进一步完善业态进化理论提供了新的研究视角。

Factors Affecting Balance and Innovation of Retail Formats: A New Retail Format Model Based on the Formats' Price Differences

This paper puts forward a new retail format model based on the formats’ price differences by utilizing the concept of consumers’ preferences,which illustrates the interaction between retail service,retail price and retail cost.This model testifies the technical boundary curves theory which emphasizes the importance of technical progress for retail formats innovation.In addition,we find that the consumers’ preferences and cost control are key factors for the formats innovation.The household electrical appliances retail formats in China proves the analysis.The model provides a quantitative tool and a new point for the future retail formats research.