| 中小物流企业制定战略时需考虑的几个问题 |
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| 引用本文： | 江建达,林建良.中小物流企业制定战略时需考虑的几个问题[J].物流科技,2008,31(3):135-136. |
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| 作者姓名： | 江建达 林建良 |
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| 作者单位： | 1. 浙江交通职业技术学院,浙江,杭州,311112
2. 浙江省道路运输管理局,浙江,杭州,310005 |
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| 基金项目： | 浙江交通职业技术学院科研基金资助(2007ky11) |
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| 摘 要： | 在战略上建立自己的竞争优势．已成为企业提升竞争力的重要手段。随着物流巨头的不断渗入．中小物流企业的经营压力持续增加。一个好的战略将会为中小物流企业赢得长足的发展机会。论文提出中小物流企业在进行战略分析和制定时应加强对企业定位、物流服务对象、正确选择和运用战略分析工具、正确看待经验在战略制定中的地位四个方面的分析。
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| 关 键 词： | 中小物流企业 战略制定 企业定位 战略分析 战略工具选择 |
| 文章编号： | 1002-3100（2008）03-0135-02 |
| 收稿时间： | 2007-09-10 |
| 修稿时间： | 2007年9月10日 |
The Issues Should be Considered in Small and Medium-sized Logistics Enterprise's Strategic Formulation |
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| JIANG Jian-da,LIN Jian-liang.The Issues Should be Considered in Small and Medium-sized Logistics Enterprise's Strategic Formulation[J].Logistics Management,2008,31(3):135-136. |
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| Authors: | JIANG Jian-da LIN Jian-liang |
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| Institution: | JIANG Jian-da, LIN Jian-liang(1. Zhejiang Institute of Communication, Hangzhou 311112, China; 2. Highway Transportation Bureau of Zhejiang Province, Hangzhou 310005, China) |
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| Abstract: | It has become an important method of an enterprise to promote the competitive ability and establish the competitive advantages through strategies.With permeating of giant logistics enterprises,the management stress has been continually increasing to minor logistics enterprises.Having a good strategy,the minor logistics enterprise will win the considerable development chance.This paper considers that it should strenthen the analysis of enterprise locatings,objects of logistics service,selecting and applying proper strategy analysing tools and the proper status of experience in the strategic formulation when the small and medium-sized logistics enterprise carries on the strategic formulation. |
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| Keywords: | small and medium-sized logistics enterprise strategic formulation enterprise locating strategic analysis strategic tools selecting |
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