Affiliation: | 1. Universitat Autònoma de Barcelona, Department of Business, Edifici B, Campus UAB, 08913 Bellaterra, Barcelona, Spain;2. Fundación ECSIM, Medellín, Colombia;3. Deusto Business School, University of Deusto, Mundaiz 50, 20012 Donostia-San Sebastian, Spain;4. Universitat Autònoma de Barcelona, Tourism and Hotel Management School, Edifici Blanc, Campus UAB, 08913 Bellaterra, Barcelona, Spain;5. Universitat Oberta de Catalunya, Economics and Business Studies, Internet Interdisciplinary Institute (IN3), MediaTIC Building, Roc Boronat Street, 117, 6th Floor, 08018 Barcelona, Spain |