产品分销成本与渠道模式

据统计,主要生产商的最终用户成本中,大约有40％是在分销渠道中产生的。因此对分销成本的研究日趋重要。本文从企业财务的角度对产品分销成本与渠道模式之间关系进行了研究。研究表明:渠道模式的选定与变革在很大程度上受到产品分销成本的影响,并得出成本最低的结构就是最适当的渠道结构和模式的结论。

Product Distribution Cost and Channel Mode

According to statistic, about 40 percents of manufacturers' final customer cost is spent in distribution channel. So it is important to study distribution cost. The paper studies the relationship between product distribution cost and channel model from the view of corporation finance. The study shows that the choice and reform of channel model is affected by product distribution cost to a great extent, and the channel model with least cost is the best channel model.